Using the Internet to promote your business or brand is nothing new and plenty of people have gone on to have a significant amount of success by doing this so it’s no wonder that the modern battle for marketing and advertising has moved to the online world. This has spread to all kinds of formats, with the most relevant case in point being social media. With social media being an important source of information for many people, the fact that businesses have migrated there and began using it to promote their brands is no surprise. Social media offers companies the perfect space to promote their wares: it is a more relaxed setting for users as they use the site to look for information, whether it be information about their friends and family, celebrities or products, in their free time; there are a substantial amount of people with social media accounts thus making it one big audience ready to be hit with the latest updates; they are primarily a visual medium so promotional material can be shorter and quicker and, therefore, easier to produce while still retaining the impact needed to grab viewer’s attention. These are just some of the reasons which make social media an attractive outlet for businesses looking to connect with customers, both long-term and potential.
Instagram is leading the way
When it comes to companies looking to social media to promote their products and services, then Instagram is the runaway leader. A major part of Instagram’s appeal comes from the number of active users involved in the social network. There’s roughly a billion of them altogether while over half of them use Instagram everyday and there is also a considerable amount of users, somewhere around 350 million, who access the site several times over the course of the day. In addition to this, the age profile of Instagram users is of particular interest to companies as the overwhleming majority of Instagram users are people who are under the age of 35. People that fall within this age group are the most desired ones in marketing terms. Apart from Instagram’s demographic make-up, it is also a useful site as it is easy and straightforward to use and it involves a direct and quick interaction with its users when uploading content whose focus is on the visual. This visual and instant approach of Instagram’s means that interaction between it’s users is quite high as people are easily captivated by its content.
Interaction is key
Interaction among Instagram users is another important point to be aware of. Interaction on Instagram can be totted up through several main branches. These are views, comments and likes. Views are important as it is an indication of how people take the time to make an effort and properly view your content, whether it be through watching a video that you have added to Stories or by checking out the latest photos you have uploaded. These are registered and, in the case of Stories, you can see how many views you have and who they come from. Comments are another important interaction as they involve a real conversation with real people who are interested in your content or merely want to wish you well. This brings us to the final interaction and one which can be quite important for all kinds of Instagram users…
The power of likes
Likes. Likes are, in essence, very simple and straightforward yet they can be a very useful way of measuring how interesting the content you add to your account proves to be for other people using Instagram. Likes can also power your drive for popularity while giving you an idea of what your followers and Instagram users at large are interested in and how you can be able to produce more content that they will enjoy. When you get likes, you are able to see who it is that liked your post and this, in turn, means you can gather more information about who is interested in your company and its products or services. By looking into the lives of people interested in your company and your products, you can, therefore, think of ways to develop future products which they might also be interested in. This is something of an understated advantage of Instagram but it is certainly one that can be used to tailor your products to your customers’ interests.
You can also buy likes
Getting likes on Instagram can also be used a way to sell your company by showing how popular your brand and its products are. This has even turned into a business and websites have sprung up where you can buy IG likes in order to add them to your posts and boost your popularity. By paying for them, you can then add them to content you feel is worthy of even more likes than you are already getting or content that you want to feature more prominently which can be done if a post has more likes. Likes are an important source of interaction in Instagram’s eyes so the more of them you get, the more likely it is Instagram will take notice of your profile and start promoting you on a wider scale which, in turn, will lead to more interaction and more interest in your brand.
How to get likes
Getting likes is not always as easy as one might think. While many people would like to believe that posting quality content is all that it takes, there are plenty of other ways that you can use to get more likes for your Instagram account and, therefore attract more attention. This is the way that you are going to grow naturally as an Instagram account and, therefore, it is important to be bold and try new things. The potential awards are more than worth it.